There’s been ample research to suggest that the aronia berries are certainly a few of nature’s best product. Scientific researchshave indicated that dark skinned fruits and berries supply the most quantity of protective components and nutrition to people. From that perspective, the black aronia berry offers much more protection than cranberries and blackberries since it is indeed dark skinned. What’s unique about the aronia berry? The aronia berry has the optimum focus of antioxidants within any fruit.U.S. Net sales reduced 22 percent to $2.0 billion in the quarter when compared to same period a year ago. International net sales improved 10 percent to $2.0 billion. Gross margin as a share of net product sales was 72.6 percent in the quarter in comparison to 72.0 percent in the same period this past year. Advertising, selling and administrative expenses increased 4 percent to $1.0 billion in the quarter. Advertising and product promotion spending decreased 3 percent to $218 million in the quarter. Research and advancement expenditures decreased 1 percent to $951 million in the quarter.